AN IN-HOUSE CRM, BUILT TO FIT
Replacing HubSpot with a deliberately scoped CRM that connects Google Workspace and Shopify, so every order, customer, and follow-up lives in one place.
CASE STUDY SOONWork
Most of these started as real problems, at work or in my community. Here's what I built and what changed.
Case studies
GAM INTEGRATOR
A point-and-click tool for seeing what's filling a team's Google Drive, and moving it, from the admin seat.
OPEN-SOURCE TOOLMIT · released 2026-10-12
~1 TB CONSOLIDATED10+ accounts offboarded
KALAT
A free browser tool that cleans up a Shopify product export before you import it back.
OPEN-SOURCE TOOLAGPL v3 · released 2026-10-19
66% FEWER VARIANTS42,086 → 14,449 in one store
PAMANADALY CITY
A free seminar and three small grants for young Filipino American entrepreneurs in Daly City.
EVENT PLANNINGDaly City · October 2022
~$10K GRANT WON3 youth business grants
MEDIA RELEASES
An Airtable form that sends and files every media release, so the team knows what it can publish.
AUTOMATIONTides · 2021 – 2024
100+ RELEASES~30–40 min → ~5–10 min each
DO NOT EMAIL
Three email problems in Pardot and Salesforce, traced to a campaign rule, a hidden Outlook button and a 2021 automation.
MARKETING OPSTides · 2022 – 2024
3 PROBLEMS TRACEDto their root causes
BRAND VIDEO
Tides hired an agency to make its first video after the rebrand. I ran the project on Tides' side, from the script to the final cut.
PROJECT MANAGEMENTTides · 2023 – 2024
13 STAFF ON CAMERA2-day shoot, notes on time
Tara na! Let's go!
Open to building systems for business operations, philanthropy, and community.
I'm looking for my next role in operations and strategy, building the AI tools that help teams move faster.